In SEO, there are several small things to keep in mind. There are big things like keywords, links, and title tags, but there are also more subtle things to consider. Here are the small items you need to be aware of.

Duplicate content

Duplicate content in SEO can be an annoyance for both search engines and site visitors. It can result in internal and international SEO conflict, as well as a reduction in the SERP visibility of your website.

One of the simplest ways to avoid duplicate content is to insist on original content. Putting it bluntly, you want the best content to rank. If you don’t, the search engines will.

The first step in this process is identifying the content you are trying to eliminate. This can be done by using a duplicate content checker tool. A good one will help you determine whether the content is really duplicated or if it’s simply a word-for-word.

Using a tool like this is also helpful for identifying which URL parameters are causing the issue. For example, you may be displaying cookie-cutter text on a WordPress-powered website. You can use the rel=canonical tag to fix the problem.

Anchor text

Regarding SEO, there are many things to watch out for at for instance. One of the most important is optimizing your site’s anchor text. This clickable text links to other articles, programs, or files. It’s also a significant factor in how well your page ranks in the search engine results pages.

Anchor text can vary widely, from a simple “click here” to a multi-paragraph essay. However, the most important thing is to keep your links relevant. Links that aren’t related to your target page’s content may result in a 404 error.

Using the right anchor is an excellent way to increase the chances that a user will click on your link and visit your website. Ideally, it should be descriptive and contain relevant words and phrases.


PageRank is one of the major ranking factors in Google’s algorithmic ranking system. It determines the relative importance of a website based on how many links point to it.

Typically, a PageRank score of 0 means a site is unimportant. On the other hand, a score of 10 indicates that a site is very authoritative.

The PageRank calculation is an iterative algorithm. Each new site adds another vote to the ranking formula. The more calculations, the better the results.

PageRank also uses a “damping factor” to minimize the link structure’s influence on a page’s rank. This damping factor is typically assumed to be around 0.85.

Another thing to keep in mind is that internal links can have a huge impact on a page’s PageRank. Internal links make it easier for search engines to understand a page’s main content. They can also distribute the link juice flow, raising or lowering the PageRank.

ALT text

When it comes to SEO, one of the lesser-known but essential elements is ALT text. Not only does it help visually impaired users, but it also helps search engines understand the content on your page.

Putting alt text on your image can help you improve your image ranking in Google images. It also shows that you take care of your website’s accessibility.

For instance, if your site uses a form button, put an alt attribute. If you don’t, it may be passed over by screen readers.

Likewise, you want to create an informative, short, and descriptive alt tag. A short and clever ALT attribute will help your site’s search engine optimization efforts and help you provide a user-friendly experience to your visitors.

Branded queries

People use branded search queries to find a brand’s products or services. While some brands may get less traffic from branded queries than others, it’s essential to have a brand presence to stay ahead of the game.

You should create a brand FAQ section and optimize your site for branded queries. This will increase your visibility in the search results and attract new customers.

In addition, you can also use Google Ads to help boost branded search traffic. These ads attract your target audience to upcoming events or discount sales.

In addition to generating more organic traffic, branded searches can also improve conversions. The ideal goal is to rank at the top of the SERP for branded keywords.